A customer ordering portal for an FMCG distributor.
How a snacks, drinks and household goods distributor in Pahang let its mini markets order on their own, at their own prices, at any time of day.
On screen: Customers reorder at their own prices.A real project. The business isn’t named, and names and figures on the screens are changed.
- Business
- FMCG distributor, Pahang
- Team
- About 70 staff, 2 warehouses
- Customers
- About 1,100 mini markets and sundry shops
- First version
- 5–6 weeks
- Project size
- Business system, from RM 15k
How ordering worked before.
Two warehouses, 1,100 shops, and the same reorder phoned in every Thursday night.
Shops sent the same order every week, by phone or WhatsApp, often after the office had closed.
Shops asked for items that were out of stock, and found out on delivery day.
Every shop had its own prices, and admin checked each order by hand.
The shop’s side, and yours.
Shops can still call or WhatsApp. The portal is there for the ones that want to order on their own.
Shops reorder their usual items, at their own prices.
Each shop sees last week’s quantities and today’s stock, so reordering the usual takes a few taps.
Your usual
Order by 5:00 pm for Friday 9 Oct
Every order, delivery and invoice, on the shop’s phone.
Shop owners check past orders, see what was delivered and signed, and order the same again in one tap.
Shops pay what they owe, online.
Shops pay open invoices by online banking or card, with the payment recorded in AutoCount and a WhatsApp receipt.
2 invoices · nothing overdue · limit RM 5,000
2 invoices selected
The receipt goes to you on WhatsApp.
Portal orders arrive checked and ready.
Orders over the credit limit are held, and shops that have gone quiet are listed for the sales team.
Portal orders
New6Sent31Quiet shops14Each part is a feature with its own fixed price, agreed before we start. See how this project was priced or get a fixed quote for yours →
Shops, office and sales, across two warehouses.
Shop owners order on their side. The office, sales and accounts see the rest.
- Shop owners
Reorder at their own prices, at any time, and pay online.
- HYOffice admin · Hui Yee
Checks only the orders that are held, then sends them to AutoCount.
- Sales reps
Visit shops to sell new lines, not to take the usual order.
- LYAccounts · Li Ying
Gets online payments already matched to invoices.
- WAOwner · Wan Azman
Sees portal orders and payments across both warehouses.
- No more taking the same order by phone every week.
- No more stock surprises on delivery day.
- No more matching photos of bank slips by hand.
Ordering first, then payments and the second warehouse.
In two phases, so shops were ordering on their own within the first weeks.
Ordering
Paying, and both warehouses
Want your customers to order on their own?
Questions about this system.
What did this project cost?
Business system, from RM 15k. Every feature had a fixed price, agreed before work started, and the first 3 months of hosting and care were included.
Do customers need to download an app?
No. The portal opens in the browser on a phone or a computer. Each shop gets its own sign-in.
What about customers who still want to WhatsApp?
They can. Phone and WhatsApp orders still come in as before. The portal is there for the shops that want it.
Can it handle two warehouses?
Yes. Each shop is served from its own warehouse, with that warehouse’s stock and delivery days.
Another question? 
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Tell us how you work today.
We’ll show you what we’d build first and what it costs. Free, no obligation.
- 1
Send us a message
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- 2
A free 30-minute call
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- 3
A fixed price for every feature
Your written quote within 3 working days of the call.
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